Meet your coach

About Annette Bacon

Annette Bacon is a Leadership Coach, Author, Speaker and Founder of Transforming Minds Coaching.

She works with capable, values-driven women in leadership who are navigating pressure, change or misalignment and are ready to reclaim their confidence, clarity and purpose.

Annette founded Transforming Minds Coaching in 2021 with a clear mission:

To Achieve the Extraordinary.

Not in the performative sense.


Not through pressure or perfection.


But by supporting women to step into the full expression of who they already are.

With experience across senior management, middle management and team leadership roles, Annette understands the internal and external pressures women carry in professional environments- the expectations, the politics, the quiet self-doubt that can surface even in the most capable leaders.

Her work blends emotional intelligence, resilience and conscious leadership, grounded in research-informed disciplines including Positive Psychology, Cognitive Behavioural Psychology, Adult Development Theory and neuroscience. Her clients value knowing the work is evidence-based and delivered in practical, sustainable ways.

Annette believes extraordinary leadership does not come from hustle.
It comes from self-trust.


From emotional intelligence.


From clarity of purpose.


From leading in alignment with your values.

Through coaching, masterminds and platforms such as Her Secret Success, she creates spaces where women strengthen their voice, rebuild confidence and lead with conviction.

To Achieve the Extraordinary is not about becoming someone else.
It is about returning to who you are and leading from there.

If you are ready to stop shrinking to survive and start leading with grounded confidence, Annette would be honoured to walk alongside you.